PATH - Case Study Short

PATH

Setting New Standards in Eco-Friendly Soil Transportation.

My team & I developed Project Area Tracking Hub (PATH) for GFL, a leading North American waste management company, in response to stricter regulations around excess soil transportation in Ontario, Canada. By understanding the existing processes in great detail, we identified key inefficiencies that enabled us to design a vastly more efficient and eco-friendly solution. Since its launch in 2022, PATH has helped businesses in Ontario transport soil in a sustainable and compliant manner.

My Role In The Project

Research

Prepared interview questions, Facilitated interview sessions & workshops with GFL Management & Soil department teams

Ideation

Flows, Information Architecture & Taxonomy, Lead sessions with the back-end development team to finalize technical architecture

Design & Reviews

Lo & Mid-Fi Wireframes, Prototypes of Final UI Designs, Early design reviews with stakeholders to finalize direction, Weekly product review sessions with development teams to ensure quality outcome

Testing

Usability testing sessions on prototypes and on the actual product, A/B testing, Field Testing

What Are We Trying To Solve?

How might we enable each stakeholder in soil movement process to effectively adhere to the Ontario’s soil regulations & make the process more environmentally friendly.

Outcome of Our Solutions

To evaluate the effectiveness of our solution, we conducted a pilot test program in collaboration with GFL, wherein a select number of clients were granted access to run their soil applications through PATH. Our primary success criteria revolved around the rejection rate. Additionally, we aimed to reduce the processing time for soil applications and alleviate frustration experienced by source site users. Finally, we sought to improve the efficiency of truck dispatch and dump times, aiming for faster turnaround times in these stages.

Soil Rejection Reduced from 25% to 1%

Significant Reduction in Application Transfer & Record Management Times

Released in 2022, A Total of 20,000+ Truck Loads Were Transferred in the First Year

PATH Started Generating Revenue for GFL from 2023

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Primary Research

Our initial focus was to align with GFL's business goals. To accomplish this, our Business Analyst (BA) and I organized a collaborative session with the product owner and GFL's soil department leadership team. Additionally, we conducted individual interviews with stakeholders to gain a deeper understanding of the overall process. These sessions provided us with a clear understanding of the business goals and the soil movement process, while also uncovering leads for more detailed discussions on each aspect of the soil movement process.
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To delve further into the matter, we conducted workshops involving selected members from each department within GFL's soil division. The aim was to identify pain points and gather insights into the needs of users at each stage. These interactive sessions enabled us to develop personas, affinity diagrams, user and task flows, which in turn helped us pinpoint issues in the existing process and discover new opportunities.